Developing food trends

• The growth in interest in food fashions started with 31 ……………… of
  food being shared on social media.
• The UK food industry is constantly developing products which are new or different.
• Influencers on social media become ‘ambassadors’ for a brand.

– Sales of 32 ……………… food brands have grown rapidly this way.

• Supermarkets track demand for ingredients on social media.

– Famous 33 ……………… are influential.

Marketing campaigns

• The avocado:

– 34 ……………… were invited to visit growers in South Africa.

– Advertising focused on its 35 ……………… benefits.

• Oat milk:

– A Swedish brand’s media campaign received publicity by
  upsetting competitors.

– Promotion in the USA through 36 ……………… shops reduced the need

  for advertising.

– It appealed to consumers who are concerned about
  the 37 ………………

• Norwegian skrei:

– has helped strengthen the 38 ……………… of Norwegian seafood.

Ethical concerns

• Quinoa:

        – Its success led to an increase in its 39 ……………… .

        – Overuse of resources resulted in poor quality 40 ……………….